Signature Chef Auction
March of Dimes
Having two nephews impacted by preterm births made my decision to serve on the volunteer committee for the 2015 Signature Chef Auction a no-brainer. One of my nephews almost didn’t make it, but I am thankful he is with us today and doing great. March of Dimes helps millions of babies and their moms not only survive but thrive. When I was recruited to shoot the promotional photos, I was already familiar with the annual auction event.
It is both a big commitment and honor for the chefs and restaurants to get involved so I wanted to make sure that I was able to capture their individual personalities and do their food justice by making it look delicious—it was the first time the event sold out. I believe that when looking at images of food you should be able to smell and taste it—there should be an instant Pavlovian effect on the viewer.
